BlackBerries Give You One More Hour Per Day -- Now Get To Work

July 11, 2007
Research In Motion (RIM) recently unveiled survey results demonstrating that its BlackBerry devices allow users to work an extra hour a day.

Conducted by polling firm Ipsos Reid, the survey claimed that the BlackBerry increases mobile worker efficiency by allowing them to convert on average 60 minutes of "downtime" into productive time. Also, RIM suggests that the BlackBerry can boost team efficiency by 38%.

According to RIM, the average BlackBerry user processes 2,500 time-sensitive emails and 1,200 time-sensitive phone calls a year.

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About the Author

Brad Kenney | Chief Marketing Officer

Brad Kenney is the former Technology Editor of IndustryWeek and now serves as director of the mobile/social platforms practice at R/GA, a global marketing/advertising firm in New York City.

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