Gemalto makes part of its profits from installing chips and managing payments in the fast-growing mobile transactions market.
But analysts now think that Apple's decision to work directly with Visa and Mastercard could squeeze Gemalto out of the market, particularly if the new move spreads to Gemalto's home market of Europe, from the US and Britain.
Gemalto wants its Platforms & Services business, which houses the part that could be threatened by Apple, to grow at a compound annual rate of 20% a year to generate revenues of 1.0 billion euros ($1.3 billion) by 2017.
Gemalto dismissed the threat from Apple, saying the market "did not understand Gemalto's business" and they remained world leaders in providing the "ultra-secure platform" required for such transactions.
"With this process, there will be a recurring need for remote management. This is rather good news for us. When the market understands that, it will largely correct," Gemalto added.
Copyright Agence France-Presse, 2014