Hatching a Sweet Plan: How Easter Candy is Made

April 13, 2017
What does it take to produce millions of marshmallow PEEPs, jelly beans, and chocolate eggs? A lot of chocolate, corn syrup, and decades of manufacturing innovation.

In 2016, Easter candy sales beat out Halloween by a decisive margin of $2.4 billion to $2.1 billion, according to Fortune. So just how do the country's largest confectioners keep up with America's inexhaustibly voracious appetite for Easter candy?

We looked into the manufacturing techniques of some of the most popular sweets** — Marshmallow PEEPS, Jelly Belly Jelly Beans,and Cadbury Creme Eggs — to find out.

**A recent RetailMeNot.com survey suggests that Reese’s Mini Peanut Butter Chocolate Eggs are the most popular, but you can get Reese's anytime, (and they also didn't respond to my interview request).

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