Fried Chicken to Firefighters: How Cres Cor Adapted an 80-Year-Old Product Line
Cres Cor is a company that makes hot cabinets, ovens, commercial fridges, and utility racks. It’s been family owned since it was founded in 1936 by Clifford Baggott’s father, George “G.T.” Baggott, as a simple sheet metal job shop. But after almost 80 years of the company mainly serving food service industries, the Cleveland, Ohio-based company was hunting for new customers. And who, other than restaurants and canteens, needed hot cabinets?
“As the second generation, you want to leave the business in a different place than you found it — hopefully, better,” said Clifford Baggott, chairman of the company board. “At some point in time in the history of this company, or the future of this company, we have to make other things. And what would those be?”
At that point, much of Cres Cor’s history was based on building hot cabinets with precision controls for heat and humidity. Building on the company’s key capability, leadership put together a team to brainstorm other markets.
“One of the things we weren’t thinking of was bed bugs,” says Greg Baggott. According to an attendee at the Indianapolis Fire Department Instructors Conference (FDIC), the bugs are a serious concern for firefighters, who are often called on to handle non-fire emergencies that can put them into contact with pathogens and parasites. “They’re picking up these things and taking [them] back to the firehouse, which they’re going to sleep in. It’s going to get on their bedding, it’s going to get in their overnight gear.”
The discovery of a market for Cres Cor’s decontamination cabinets also led to further innovations.
“We went in there learning, using our heat-and-humidity hot cabinet to solve some of those issues, and that was for their hard gear,” Greg Baggott says. “But then we found out that they use a lot of electronics, cell phones, walkie-talkies. That’s not good in a humidifier. So, we developed a new product as a result of that, that is a similar kind of concept, but it uses heat and UV-C light,” also known as germicidal ultraviolet light.
The timing of Cres Cor’s move into decontamination is fortuitous. Younger first-responder recruits, especially since the pandemic, are reportedly more invested in cleanliness and hygiene than veterans from older workplace cultures.
“The fire stations are involving old guys like me,” says Chairman Baggott, “And they’re like, ‘Oh, dirt is a badge of honor.’ Younger people are like, ‘Hey, I love this job, but I wouldn’t mind, at the end of my career, being safe and healthy.’”
The effort has already landed the company a big client. After seeing Cres Cor at FDIC, Safety Chief of Oklahoma City Fire Department Clint Greenwood “grilled” the company on the cabinets capabilities. He then ordered decontamination cabinets for 45 stations, plus two for the city’s firefighter training center.
“Other than removing clothing and washing, which was easy, it was apparent that certain equipment was difficult to clean, disinfect and decontaminate,” Greenwood says.
Cres Cor isn’t satisfied with catering just to first responders, though. “This is a success in progress,” Clifford Baggott says. The company is looking at selling the cabinets to comparable settings with difficult-to-clean equipment, including sports teams.
“It’s definitely progress, and we have the long-term vision to stick with it,” Clifford said.