Plans and a Punch in the Mouth

Jan. 24, 2014
Planning and strategy make up so much of our lives. Yet...

While no one would confuse Mike Tyson with Aristotle, his observation that “Everyone has a plan ‘till they get punched in the mouth” is instructive.

In fact, Tyson’s insight serves as the foundation for a far deeper and profound examination of the role of planning in Lawrence Freedman’s Strategy: A History.

In recent years, strategy has become one of those words that gets thrown about in seemingly every situation. “We need a strategy before we can get started.” What is your strategy to solve the problem?” Now that you’ve graduated, what is your career strategy?” etc., etc.

Freedman details how strategy has become ubiquitous in so many areas of our lives. In today’s world, he writes“…there is no human activity so lowly, banal, or intimate that it can reasonably be deprived of a strategy.”

Strategy has become one of those “all things to all people”, whether as a filler, a solution, outcome, or explanation.

When trying to appear thoughtful while no valuable thought is at hand, the mere utterance of strategy is hoped to take the pressure off until something better comes out.

A solid strategy is purported to be the way forward in finding solutions to difficult problems. Who in their right mind would proceed without one? In such a complex world, “by the seat of our pants” thinking is reserved for the shallow and unenlightened.

Desired outcomes, the notion holds, are the result of strong strategic thinking and reasoned planning.  The most successful in any arena are the ones who had a strategy, stuck with it, and saw it through.

Strategy also serves as a reference point to explain things not easily discerned. If we can understand the strategy behind something, it goes, we can then discover its essence.

This is all well and good, and, yet, as Freedman points out, holding up strategy as some kind of an ideal diminishes the role of luck, fortune, and irrationality that so often dominates our world; as when you unexpectedly take one on the chin.

About the Author

Andrew R. Thomas Blog | Associate Professor of Marketing and International Business

Andrew R. Thomas, Ph.D., is associate professor of marketing and international business at the University of Akron; and, a member of the core faculty at the International School of Management in Paris, France.

He is a bestselling business author/editor, whose 23 books include, most recently, American Shale Energy and the Global Economy: Business and Geopolitical Implications of the Fracking Revolution, The Customer Trap: How to Avoid the Biggest Mistake in Business, Global Supply Chain Security, The Final Journey of the Saturn V, and Soft Landing: Airline Industry Strategy, Service and Safety.

His book The Distribution Trap was awarded the Berry-American Marketing Association Prize for the Best Marketing Book of 2010. Another work, Direct Marketing in Action, was a finalist for the same award in 2008.

Andrew is founding editor-in-chief of the Journal of Transportation Security and a regularly featured analyst for media outlets around the world.

He has traveled to and conducted business in 120 countries on all seven continents.

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