The Myth of the Rust Belt's Decline

Nov. 8, 2012
The Rust Belt, for all of its challenges, remains one of the richest places in the world.

America’s “Rust Belt”, which was the focus of so much of the recent campaign cycle, is assumed to be in perpetual decline; falling inexorably from a manufacturing and industrial zenith some 60 years ago.

Driving from Pittsburgh to Chicago, it is still easy to see hulking, semi-abandoned foundries and factories littering the way.

But what if much of that decline was, in fact, overblown? That, below the surface, the Rust Belt, for all of its challenges, remains one of the richest regions not just in America but the entire world?

In a look at how wealth is geographically distributed, bestselling author Richard Florida lays out the idea of Mega Regions.

Click here to check out the article.

Using a compelling methodology, Florida identifies the richest and most influential areas.

Number one is Greater Tokyo; with the eastern corridor of the U.S. – Boston to Washington DC – a close second.

Firmly in third place is the region from Chicago to Detroit, Cleveland, and down through to Pittsburgh: AKA, the Rust Belt.

If anything, this notion validates that decline is a relative concept.

About the Author

Andrew R. Thomas Blog | Associate Professor of Marketing and International Business

Andrew R. Thomas, Ph.D., is associate professor of marketing and international business at the University of Akron; and, a member of the core faculty at the International School of Management in Paris, France.

He is a bestselling business author/editor, whose 23 books include, most recently, American Shale Energy and the Global Economy: Business and Geopolitical Implications of the Fracking Revolution, The Customer Trap: How to Avoid the Biggest Mistake in Business, Global Supply Chain Security, The Final Journey of the Saturn V, and Soft Landing: Airline Industry Strategy, Service and Safety.

His book The Distribution Trap was awarded the Berry-American Marketing Association Prize for the Best Marketing Book of 2010. Another work, Direct Marketing in Action, was a finalist for the same award in 2008.

Andrew is founding editor-in-chief of the Journal of Transportation Security and a regularly featured analyst for media outlets around the world.

He has traveled to and conducted business in 120 countries on all seven continents.

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