War Drums Get Louder in Eastern Europe

Sept. 19, 2014

While much of the world’s attention is once again on the Middle East, we should not lose focus on Eastern Europe.

In recent weeks, the rhetoric has ratcheted up, and so has the movement of troops and supplies.

As Russia continues to pour more military assets into the newly-annexed Crimea, concerns are that a bigger push into Ukraine and, possibly, Moldova may follow.

Earlier this week, Romania’s Prime Minister, and frontrunner in the country’s November presidential election, said that Moldova and Romania should be unified ahead of the 100-year anniversary of the first great reunification that occurred in 1918.

The reaction across parts of Moldova and Russia was horror.

Moldova, like neighboring Ukraine, is a divided country, with a Romanian-speaking majority and a Russian-speaking minority.

Having been there many times, I can attest that one easily recognizes the division. My forthcoming book Geopolitics, Development, and National Security: Romania and Moldova at the Crossroads (New York; Springer) details this further.

In addition, Russia has effectively controlled the region of Transnistria for 25 years, which lies between Ukraine and Moldova.

For all of this, NATO is laying low, hoping not to provoke a Russian response in the Black Sea or Baltic regions.

Dishearteningly, Russia’s Putin reportedly boasted to the Ukrainian president that Russian troops could be in five NATO capitals within a mere two days.

About the Author

Andrew R. Thomas Blog | Associate Professor of Marketing and International Business

Andrew R. Thomas, Ph.D., is associate professor of marketing and international business at the University of Akron; and, a member of the core faculty at the International School of Management in Paris, France.

He is a bestselling business author/editor, whose 23 books include, most recently, American Shale Energy and the Global Economy: Business and Geopolitical Implications of the Fracking Revolution, The Customer Trap: How to Avoid the Biggest Mistake in Business, Global Supply Chain Security, The Final Journey of the Saturn V, and Soft Landing: Airline Industry Strategy, Service and Safety.

His book The Distribution Trap was awarded the Berry-American Marketing Association Prize for the Best Marketing Book of 2010. Another work, Direct Marketing in Action, was a finalist for the same award in 2008.

Andrew is founding editor-in-chief of the Journal of Transportation Security and a regularly featured analyst for media outlets around the world.

He has traveled to and conducted business in 120 countries on all seven continents.

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