Nissan's New Leaf Sells Out in U.S., Japan

May 25, 2010
'We have 13,000 orders in the U.S. and 6,000 orders in Japan,' Nissan CEO Carlos Ghosn says.

The first year of production of Nissan's new electric car Leaf has been sold out, the head of the Japanese automaker, Carlos Ghosn, said Tuesday.

"We have 13,000 orders in the U.S. and 6,000 orders in Japan," Ghosn said at a news conference in Detroit.

Ghosn said all of the U.S. orders had come from individuals and not from government entities, whereas some orders in Japan were for municipal fleets.

"I don't think we're going to have a problem marketing and selling these cars for the first two or three years," the Nissan president and chief executive said, adding that tax incentives had made the car popular in California.

The Leaf -- an acronym for Leading, Environmentally Friendly, Affordable, Family -- is billed by Nissan as the world's first mass-produced electric vehicle with zero emissions.

The first deliveries are set in December in the United States and Japan.

The car, which has a top speed of more than 90 miles per hour and is powered by a lithium battery, will go on sale in Portugal and the Netherlands in December, and in Britain and Ireland in February 2011.

Nissan will assemble the Leaf in the United States, in a factory that is scheduled to open soon in Tennessee, as well at its Japanese site in Yokosuka, near Tokyo.

Ghosn, in an earlier speech at the Detroit Economic Club, said that Nissan's French partner Renault has no immediate intention of returning to the U.S. market. Ghosn also is CEO of Renault.

Entering the world's largest economy when the market is down is a very difficult proposition, he said. Instead, Renault will focus on "cultivating" markets in Russia, he added.

Nissan, which is 43.4% owned by Renault, predicts that electric cars will account for 10% of world car sales by 2020.

The two automakers already have invested 4 billion euros (US$5 billion) in betting on future demand for electric cars.

Ghosn also predicted the auto industry would continue to consolidate but with a bias in favor of alliances and joint ventures rather than acquisitions.

"Every car manufacturer has to develop very different technologies" for electric, hybrid, gasoline and diesel cars.

"These technologies are so expensive no manufacturer can afford to develop each of these technologies," he said.

Carmakers must address multiple market segments to succeed in the current market conditions, he said. "You can't be a niche brand. You have to be present in the upper segment and the lower segment, and the crossover segment and the four-by-four segment," he said.

Ghosn noted that Renault and Daimler had become partners because the German automaker needed help in boosting its smart -- a tiny fuel-efficient car -- and because "they wanted to make a small car affordable."

As for the 1999 Nissan-Renault tie-up, the alliance has succeeded "because it was not a merger," he said. "We never make a decision in Paris on Nissan and we never made a decision in Tokyo on Renault."

Copyright Agence France-Presse, 2010

Popular Sponsored Recommendations

What Does Agility Look Like for Today's Auto Industry?

Dec. 4, 2023
Without modern technologies, enterprises aren't able to fully analyze the risks and respond to ongoing supply chain issues and semiconductor shortages.

How to Build Zero-Cost On-Site Solar and Storage Projects

Nov. 25, 2023
The Inflation Reduction Act offers tax credits, incentives, and financing that enable no-cost projects. In Enel’s eBook, discover the critical role that incentives play in your...

The Ultimate Ecommerce Excellence Checklist

Oct. 2, 2023
Scaling ecommerce operations is no easy task when your business is moving fast. Assess your current ecommerce maturity level and set optimization priorities with this practical...

Guide to Turning Product Data into Profitable Content and Experiences

Sept. 11, 2023
Businesses can lose up to 9.5% of their annual revenue due to bad digital experiences. This guide highlights the need for enriched product content to deliver profitable content...

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!