The automotive industry is entering a period of recovery and stabilization following a global pandemic. This requires organizations to become more customer-centric and navigate changes in customer preference and behaviors.
This whitepaper explores 3 different transformation areas OEMs can focus on as they look beyond the pandemic and build resilience for the future:
- Engaging customers during the car-shopping journey
- Building loyalty during the car ownership journey
- Improve customer engagement by augmenting OEM-dealer collaboration
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