Sf Auto Oem Whitepaper

OEM Evolution: a New Customer Journey for New Customer Expectations

June 15, 2021

The automotive industry is entering a period of recovery and stabilization following a global pandemic. This requires organizations to become more customer-centric and navigate changes in customer preference and behaviors.

This whitepaper explores 3 different transformation areas OEMs can focus on as they look beyond the pandemic and build resilience for the future:

  • Engaging customers during the car-shopping journey
  • Building loyalty during the car ownership journey
  • Improve customer engagement by augmenting OEM-dealer collaboration

Get the whitepaper

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