OEM Evolution: a New Customer Journey for New Customer Expectations

The automotive industry is entering a period of recovery and stabilization following a global pandemic. This requires organizations to become more customer-centric and navigate changes in customer preference and behaviors.

This whitepaper explores 3 different transformation areas OEMs can focus on as they look beyond the pandemic and build resilience for the future:

• Engaging customers during the car-shopping journey
• Building loyalty during the car ownership journey
• Improve customer engagement by augmenting OEM-dealer collaboration

Get the whitepaper