OEM Evolution: a New Customer Journey for New Customer Expectations
June 15, 2021
The automotive industry is entering a period of recovery and stabilization following a global pandemic. This requires organizations to become more customer-centric and navigate changes in customer preference and behaviors.
This whitepaper explores 3 different transformation areas OEMs can focus on as they look beyond the pandemic and build resilience for the future:
Engaging customers during the car-shopping journey
Building loyalty during the car ownership journey
Improve customer engagement by augmenting OEM-dealer collaboration
