What B2B Buyers Want - Manufacturing Industry Results

Oct. 26, 2021

B2B buyers are increasingly demanding vendors to make digital platforms available to them for purchasing products and services. In today’s ultra-competitive, global market place, a new and powerful differentiator is emerging — buying experience.

To help you in your consideration of how to meet the new B2B buyer’s expectations, PROS worked with Hanover Research to survey the perspectives of purchasing and procurement leaders on what was important to them in the buying experience.

What B2B Buyers Want - Manufacturing Industry Results

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