To help you in your consideration of how to meet the new B2B buyer’s expectations, PROS worked with Hanover Research to survey the perspectives of purchasing and procurement leaders on what was important to them in the buying experience.
![Getty Images 1024081552 6179665177c35 Getty Images 1024081552 6179665177c35](https://img.industryweek.com/files/base/ebm/industryweek/image/2021/10/GettyImages_1024081552.6179665177c35.png?auto=format,compress&fit=crop&q=45&h=139&height=139&w=250&width=250)
To help you in your consideration of how to meet the new B2B buyer’s expectations, PROS worked with Hanover Research to survey the perspectives of purchasing and procurement leaders on what was important to them in the buying experience.