Today’s product shapes are changing. Industries like automotive have laid the groundwork for a shifting emphasis on aesthetics. Others change the way that products function, improving product performance, quality and price. Although the evidence of this shift is clear, there are three distinct consumer- and industry-led trends driving the changing shapes of our products.
In this ebook we’ll explore these three trends:
- Primary drivers behind the demand for aesthetically pleasing products
- Key capabilities needed to respond to industry demands
- How to develop unique, aesthetically pleasing products as part of your existing product development processes