Brand Tracking 101 (003)

Brand Tracking 101 Toolkit

June 29, 2022
Ongoing brand tracking is essential for improving brand health and tracking the ROI of marketing initiatives – in fact, companies with strong brand identities outperform competitors by 73%.

Understand how to track your brand health so you can accurately assess your brand, compared to competitors. In this toolkit you will learn how to develop a brand tracking strategy, understand the key metrics that determine your brand health, analyze brand tracking results, and continuously track and adjust your brand tracking strategy for the future.

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