Ongoing brand tracking is essential for improving brand health and tracking the ROI of marketing initiatives – in fact, companies with strong brand identities outperform competitors by 73%.
Understand how to track your brand health so you can accurately assess your brand, compared to competitors. In this toolkit you will learn how to develop a brand tracking strategy, understand the key metrics that determine your brand health, analyze brand tracking results, and continuously track and adjust your brand tracking strategy for the future.
