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    1. White Papers

    The Manufacturer's Guide to Data-Driven Marketing Automation

    Nov. 1, 2022
    An overwhelming majority of business buyers want the same experience when buying for themselves. So, as a manufacturing marketer, how can you create a more personalized buyer’s journey for engineers and industrial professionals?

    The Manufacturer's Guide to Data-Driven Marketing Automation will guide you through how marketing automation can help you deliver timely, relevant, and highly personalized content to turn expectations into a reality.

    In this eBook, you'll learn:

    • The unique personas in manufacturing marketing
    • How to align sales and marketing with lead scoring rules
    • The difference between email marketing and marketing automation
    • How to create content for different stages of the buyer's journey
    This content is sponsored by:
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