80% of companies conducted market research last year and more than 2/3 of companies plan to continue with larger budgets in 2023. Investing in market research leads to increased market share, higher customer retention and new growth opportunities.
The strategic advantages of investing market research directly relate to bottom-line improvements, identifying opportunity and mitigating risk during economic uncertainty. Companies that conduct market research are more likely to enter a new or adjacent market, increase sales, increase customer retention, and launch a new product than companies that do not. This report will help you understand how you can drive ROI from market research and outperform your business goals.
