Mattel's philosophy of "designing it" with the end in mind requires that the company seek out opportunities for sustainability in the design of products and packaging of its products. On June 13 the company announced it is extending this policy to suppliers. The policy will include requirements for packaging suppliers to commit to sustainable forestry management practices.
In addition to addressing current concerns about packaging sourcing, Mattel's policy will also cover other wood-based products in its toy lines, such as paper, books and accessories.
"While we don't have all the answers yet, we are working to make continual improvements across our business, and that includes packaging," said Lisa Marie Bongiovanni, vice president of corporate affairs at Mattel. "In fact, earlier this year, Mattel completed a lifecycle assessment of packaging across multiple product lines to identify impacts and opportunities for future improvements."
Mattel's sustainability strategy is focused on helping the company minimize its footprint throughout the value chain and across its manufacturing and distribution areas. Additionally the company points out that it emphasizes the importance of personal commitment in business as well as everyday actions.
"In line with our long-held practice of transparency, we will continue to communicate with interested stakeholders on our progress in this important are," added Bongiovanni.