In his new book, Lean-Driven Innovation: Powering Product Development at The Goodyear Tire & Rubber Co., Norbert Majerus presents a brief history of product development at the global tire company.  It includes this passage: "In Goodyear R&D, we had no criteria for accepting new work. A project could start as a result of a meeting with marketing, a request for new raw material approval by a supplier, or a function deciding to develop new technology. Virtually everything was ...

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