In the 2012 Campaign, the Factory Floor Becomes a Star

Midwest battleground states make manufacturing a central issue in presidential and Senate races.

China Dominates Trade Debate

In all five of the races examined by CMAG, the majority of trade-centered TV advertising put the spotlight on China. In the Wisconsin and Indiana Senate races, China was the focus of all the TV advertising about trade. In the Pennsylvania Senate race, it was the focus of all Republican advertising about trade. In the Ohio Senate race, the vast majority of trade-related advertising focused on China—and all of it was aired by Democratic advertisers.

“China has become a pivotal issue,” said Paul. “The only question now, after all the hundreds of millions that have been spent, is whether the winning candidates will follow through on their promises. Voters will be watching for action.” 

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