Good Corporate Citizenship Motivates Consumers, Study Shows

Jan. 13, 2005
By Deborah Austin Good corporate citizenship is important to American consumers and investors -- but many are cynical about companies' true motives for touting it. In a recent survey for public relations firm Hill and Knowlton Inc. , New York, 79% of ...
ByDeborah Austin Good corporate citizenship is important to American consumers and investors -- but many are cynical about companies' true motives for touting it. In a recent survey for public relations firm Hill and Knowlton Inc. , New York, 79% of respondents said they consider corporate citizenship when deciding to buy a particular company's product, and 71% do so when making investment decisions. In fact, 12% said they would buy stock of socially responsible companies even if it meant accepting lower financial returns. But less than 2% said they perceive U.S. companies as excellent corporate citizens; 53% rated corporate America below-average in citizenship performance. Cynicism abounds: Three-quarters of respondents said a desire for good publicity is the true motivator for companies' charitable participation. What did impress respondents? Firms that donated a portion of their sales to charitable causes (58% of respondents found this "impressive" or "extremely impressive"); and those that donated products or services, or volunteered employee time (59%).

Popular Sponsored Recommendations

Global Supply Chain Readiness Report: The Pandemic and Beyond

Sept. 23, 2022
Jabil and IndustryWeek look into how manufacturers are responding to supply chain woes.

Empowering the Modern Workforce: The Power of Connected Worker Technologies

March 1, 2024
Explore real-world strategies to boost worker safety, collaboration, training, and productivity in manufacturing. Emphasizing Industry 4.0, we'll discuss digitalization and automation...

How Organizations Connect and Engage with Frontline Workers

June 14, 2023
Nearly 80% of the 2.7 billion workers across manufacturing, construction, healthcare, transportation, agriculture, hospitality, and education are frontline. Learn best practices...

Transformative Capabilities for XaaS Models in Manufacturing

Feb. 14, 2024
The manufacturing sector is undergoing a pivotal shift toward "servitization," or enhancing product offerings with services and embracing a subscription model. This transition...

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!