Keep Employees Content, Professor Says

With the emphasis on joint ventures and strategic alliances in the business world, there is more need than ever to keep key employees content and appreciated, says Al Vicere, professor of business administration, Penn State University. "You have to protect your intellectual capital," says Vicere, "because you can't run a magnet over your employee's head and erase their connections. When they leave, they take their business relationships and contacts with them."