Cargo airline DHL Airways is launching a re-branding program that coincides with its soon-to-be new ownership. Its re-branding efforts include a new name: Astar Air Cargo. On May 21 an investor group led by DHL Airways Chairman and CEO John Dasburg announced it would purchase all outstanding shares of DHL Airways. The name change is effective with the completion of the transaction, which is expected to occur by June 30. Dasburg says the name change reflects the reality that the airline is not a subsidiary of DHL Worldwide Express and that it does not intend to confine its commercial activities to servicing contracts with DHL Worldwide Express, although it will continue to provide that service. The company was founded more than 30 years ago and includes nearly 1,000 employees. It is completing a move to Miami.