Syncra Release Addresses Promotions Management

Jan. 13, 2005
Compiled By Jill Jusko Collaborative solutions provider Syncra Systems Inc. says its newest release will be a boon to manufacturers and retailers subject to the supply-chain volatility that typically leads to out-of-stock items and excess inventory. ...
Compiled ByJill Jusko Collaborative solutions provider Syncra Systems Inc. says its newest release will be a boon to manufacturers and retailers subject to the supply-chain volatility that typically leads to out-of-stock items and excess inventory. Syncra Events helps both manufacturers and retailers coordinate the details and lifecycle of temporary price reductions, new product introductions and other special events that can dramatically impact product demand. The new application helps collaborative volume planning and logistics, handles exceptions as they occur and evaluates performance to improve future promotional events, the Dallas-based technology company says. Syncra Events is implemented in conjunction with Syncra Xt, Syncra's open value-chain collaboration platform. Syncra Xt supports applications that address collaborative demand planning, continuous replenishment, and collaborative planning, forecasting and replenishment (CPFR). "Many of our customers, both U.S. and European-based, are primarily interested in improving the performance of promotional events, and this tool is laying a foundation for doing just that," says Mark Jamison, vice president of consumer logistics, Kimberly-Clark Corp. "Certainly synchronizing promotional information has proven to be the area where CPFR has had the most obvious positive impact." Syncra's value-chain technology has been developed using open Internet, database and data interchange technologies, the company says.

Popular Sponsored Recommendations

Learn How Manufacturers like 3M Cater to Digital Buyers to Increase Sales

Aug. 13, 2023
In this article, you'll learn how manufacturers can balance educating and guiding their buyers through their complex buying process with a digital first approach to product discovery...

Empowering the Modern Workforce: The Power of Connected Worker Technologies

March 1, 2024
Explore real-world strategies to boost worker safety, collaboration, training, and productivity in manufacturing. Emphasizing Industry 4.0, we'll discuss digitalization and automation...

3 Best Practices to Create a Product-Centric Competitive Advantage with PRO.FILE PLM

Jan. 25, 2024
Gain insight on best practices and strategies you need to accelerate engineering change management and reduce time to market. Register now for your opportunity to accelerate your...

How Manufacturers Can Optimize Operations with Weather Intelligence

Nov. 2, 2023
The bad news? Severe weather has emerged as one of the biggest threats to continuity and safety in manufacturing. The good news? The intelligence solutions that build weather ...

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!