Cool Thing Of The Day: Exploded Diagram Of VW Bug ... In An Art Gallery

Oct. 25, 2011

Every once in a while, I come across something tangential to my real mission in this blog (next-gen marketing and emerging technology) but interesting and relevant enough to maybe spur some different thinking. Damian Ortega's artwork is one of those tangents that I thought I'd pass along. The work below is called "Cosmic Thing", and reminds me of a cross between a technical diagram and a prop from The Matrix. It also reminds me of the first book I used to learn how to work on cars -- the user-friendly, cartoon-filled "How To Keep Your Volkswagen Alive" manual.

In my mind, this work exposes both the precise simplicity and the puzzle-like complexity of modern automotive manufacturing.

Enjoy!
http://www.designboston.org/wp-content/uploads/2009/09/Ortega_install_ss_2.jpg

http://cdn.trendland.net/wp-content/uploads/2010/07/suspended-sculptures-by-damian-ortega-600x401.jpg

About the Author

Brad Kenney Blog

Chief Marketing Officer

Brad Kenney is the former Technology Editor of IndustryWeek and now serves as director of the mobile/social platforms practice at R/GA, a global marketing/advertising firm in New York City.