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Cool Thing Of The Day: Exploded Diagram Of VW Bug ... In An Art Gallery

Every once in a while, I come across something tangential to my real mission in this blog (next-gen marketing and emerging technology) but interesting and relevant enough to maybe spur some different thinking. Damian Ortega's artwork is one of those tangents that I thought I'd pass along. The work below is called "Cosmic Thing", and reminds me of a cross between a technical diagram and a prop from The Matrix. It also reminds me of the first book I used to learn how to work on cars -- the user-friendly, cartoon-filled "How To Keep Your Volkswagen Alive" manual.

In my mind, this work exposes both the precise simplicity and the puzzle-like complexity of modern automotive manufacturing.


TAGS: Innovation
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