Forget the fact that an Italian company holds a majority stake in Chrysler. (I don't say that derisively -- I'm a huge fan of Sergio Marchionne.)
Forget the fact that it wasn't clear -- at least to the other people with whom I was watching -- just which company sponsored the ad.
Chrysler's "Halftime in America," featuring Clint Eastwood, was one of the most memorable moments of Super Bowl Sunday 2012 -- and judging by the buzz on Twitter and other online media outlets, many other viewers agreed.
In case you missed it, here it is:
What did you think?