Lenovo Buys into Brazil

Sept. 6, 2012
"Brazil is one of the world's largest personal computer markets... the market is expected to continue to grow," Lenovo said.

Computer giant Lenovo (IW 1000/238) will pay 300 million reals (US$147 million) for 100% ownership in three firms that make up Brazilian consumer electronics manufacturing group CCE, according to a Lenovo statement posted on its website late Wednesday.

The Chinese firm sees growth potential in the Brazilian consumer electronics market and aims to enhance its presence in Latin America through the deal.

"Brazil is one of the world's largest personal computer markets... the market is expected to continue to grow," Lenovo said.

The acquisition will provide Lenovo with "a stronger market position, more comprehensive product offerings, enhanced brand awareness, and a larger scale of operation and presence in Brazil," it said.

Lenovo had 14.7% of worldwide personal computer shipments as of the second quarter this year, second only to the 14.9% share held by industry giant Hewlett-Packard, according to research firm Gartner.

Copyright Agence France-Presse, 2012

Popular Sponsored Recommendations

Shifting Your Business from Products to Service-Based Business Models: Generating Predictable Revenues

Oct. 27, 2023
Executive summary on a recent IndustryWeek-hosted webinar sponsored by SAP

You Cannot Stay Competitive by Bolting New Technologies to a Legacy ERP

Oct. 20, 2023
Read this white paper to understand the benefits of shifting to a next-generation ERP system as part of a DOP.

Why DataOps may be the key to unlocking the full potential of digital transformation

Nov. 3, 2023
Read the 2023 market survey conducted by IndustryWeek

Turning Your Frontline Workforce into a Competitive Advantage: A Comprehensive Guide

Sept. 19, 2023
In this guide, we'll explore how manufacturers are using digital technologies to preserve the bottom line and maintain growth by enabling and empowering their #1 asset - their...

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!