Expansion Management

Why Are Coca-Cola, Kellogg, and DuPont Hanging Out Together?

March 12, 2011

These companies have decided to join other companies including Colgate-Palmolive, ConAgra Foods, Dow Chemical Co., MeadWestvaco, P&G, Sealed Air Corp. and Tetra Pak Inc. to create a new packaging trade organization that is dedicated to helping the environment.

AMERIPEN, as it's called, is modeled after European and British counterparts (EUROPEN AND INCPEN). Its goal is to "encourage science-based decision-making on sustainable packaging initiatives and provide a point-of-view and guidance to policy makers and thought leaders on the value and role of packaging."

"The organization will play an instrumental role in conveying this message to opinion leaders in North America and ensuring that participants in the packaging value chain have maximum scope to innovate, compete and operate in a resource-efficient way," explains Joan Pierce, president of the group which is based in East Lansing, Michigan.

The group will work with trade associations, academic institutions, NGOs and government agencies to conduct research and identify standards.

About the Author

Adrienne Selko Blog | Senior Editor

Focus: Expansion Management & the Biotech & Life Sciences Industries

Email: [email protected]

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Senior Editor Adrienne Selko manages IndustryWeek’s Expansion Management, delivering ideas and information about how successful manufacturers leverage location to gain competitive advantage. She explores the strategies behind why companies located their headquarters, research institutes, factories, warehouse and distribution centers and other facilities where they did, and how they benefit from the decision.

Adrienne is also the editorial coordinator of the IndustryWeek Expansion Management Roundtable events, which unites economic development professionals to network and discuss the latest trends in site location.

As well, Adrienne tells the stories of successful companies in the biotechnology and life sciences industries.

In the past, Adrienne has managed IndustryWeek’s award-winning website, overseeing eNewletters, webinars, and contributed content. Before joining the staff, Adrienne was managing editor of corporate publications at a large regional financial institution. She also ran a public relations and marketing company that published a best-selling healthcare book.

Adrienne received a bachelor’s of business administration from the University of Michigan and is especially interested in wellness and natural health.