Harley-Davidson Profit Skids 71% in Q1

April 20, 2010
Retail sales of its heavyweight motorcycles fell more than 18% worldwide

As sales of its high-end bikes remained sluggish., Harley-Davidson Inc. said on April 20 its first-quarter profit fell 71%. Harley-Davidson CEO Keith Wandell said the uncertain economy is likely to make business conditions challenging throughout the year.

Still, the Milwaukee company's results beat analysts' forecasts, sending shares climbing in premarket trading. The stock gained 48 cents to $33.25 in electronic trading before the opening bell.

Harley-Davidson reported a profit of $33.3 million, or 14 cents per share, in the three months ended March 28. That's down from $117.3 million, or 50 cents per share, during the same period last year.

Revenue during the quarter fell 19% to $1.04 billion.

The company said retail sales of its heavyweight motorcycles fell more than 18% worldwide, with sales in the U.S. falling by nearly a quarter. International sales fell a much smaller 2.8%.

The company reiterated its previous forecast to ship between 201,000 and 212,000 motorcycles to dealers in 2010, down between 5 and 10 percent from 2009. It plans to ship between 55,000 and 60,000 motorcycles in the second quarter.

The company has been looking to streamline its operations in recent years to deal with falling demand. Last year it announced the shutdown of its Buell sport-bike line and is trying to sell the premium motorcycle unit MV Agusta.

A bright spot was a return to profitability for its captive finance arm, Harley-Davidson Financial Services, which had been losing money the last three quarters. The unit turned an operating profit of $26.7 million in the first quarter.

Copyright 2010 The Associated Press.

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