Colonialism In The Age Of The Digital Natives

Interesting report out of Cable & Telecommunications Association for Marketing (CTAM) that says Seniors (the study helpfully points out that they are also referred to as quote-unquote "matures") have web-enabled their lives and "often rival younger ...
Dec. 7, 2009

Interesting report out of Cable & Telecommunications Association for Marketing (CTAM) that says Seniors (the study helpfully points out that they are also referred to as quote-unquote "matures") have web-enabled their lives and "often rival younger generations in online activities." Sure, the youth of today are digital natives, but that doesn't mean that we don't have a new Colonial Age upon our hands:

Online seniors regularly use email (94%), go to the internet to look up health and medical information (71%), read news (70%), and manage their finances and banking (59%). They also turn online for gaming: Approximately half (47%) of online Matures regularly play free online games.

Second childhood, perhaps? Or too much free time? Either way, I read that last sentence, and I think I now know why they put quotes around the word "matures" in the initial description.

About the Author

Brad Kenney Blog

Chief Marketing Officer

Brad Kenney is the former Technology Editor of IndustryWeek and now serves as director of the mobile/social platforms practice at R/GA, a global marketing/advertising firm in New York City.

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