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    1. Innovation

    Toyota, GM, J&J, Ford, Pfizer On Top 10 Innovation List

    Dec. 20, 2009
    Interesting note from the latest Booz & Co. Global Innovation 1000 report -- innovation-related outlays actually increased as the global economy melted down. Two metrics caught my eye -- one, the 1,000 largest publicly traded corporations boosted ...

    Interesting note from the latest Booz & Co. Global Innovation 1000 report -- innovation-related outlays actually increased as the global economy melted down. Two metrics caught my eye -- one, the 1,000 largest publicly traded corporations boosted spending by 5.7% to US $532 billion last year; also, for the top 20, R&D spending as a percentage of sales was 8.0%.

    Without further ado, I bring you the top 10:

    1. Toyota
    2. Nokia
    3. Roche Holding
    4. Microsoft
    5. General Motors
    6. Pfizer
    7. Johnson & Johnson
    8. Ford
    9. Novartis
    10. Sanofi-Aventis

    About the Author

    Brad Kenney Blog | Chief Marketing Officer

    Brad Kenney is the former Technology Editor of IndustryWeek and now serves as director of the mobile/social platforms practice at R/GA, a global marketing/advertising firm in New York City.

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