Toyota, GM, J&J, Ford, Pfizer On Top 10 Innovation List

Interesting note from the latest Booz & Co. Global Innovation 1000 report -- innovation-related outlays actually increased as the global economy melted down. Two metrics caught my eye -- one, the 1,000 largest publicly traded corporations boosted ...
Dec. 20, 2009

Interesting note from the latest Booz & Co. Global Innovation 1000 report -- innovation-related outlays actually increased as the global economy melted down. Two metrics caught my eye -- one, the 1,000 largest publicly traded corporations boosted spending by 5.7% to US $532 billion last year; also, for the top 20, R&D spending as a percentage of sales was 8.0%.

Without further ado, I bring you the top 10:

1. Toyota
2. Nokia
3. Roche Holding
4. Microsoft
5. General Motors
6. Pfizer
7. Johnson & Johnson
8. Ford
9. Novartis
10. Sanofi-Aventis

About the Author

Brad Kenney Blog

Chief Marketing Officer

Brad Kenney is the former Technology Editor of IndustryWeek and now serves as director of the mobile/social platforms practice at R/GA, a global marketing/advertising firm in New York City.

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