More than a decade ago Clayton Christensen's book, The Innovator's Dilemma, illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must simultaneously maintain their core business, deflect disruptive attacks and seize disruptive opportunities.
In this new book, the authors take the subject to the next level -- implementation. They explain how to create this crucial capability for unlocking disruption's transformational power. Examples include Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP and Cisco Systems. The intent is to show management how to leverage that transformational power. Examples include how to: