Michael Raynor, coauthor of 'The Three Rules: How Exceptional Companies Think'

The Three Rules: An Interview with Michael Raynor

Aug. 13, 2013
Why do some companies achieve exceptional performance while others just muddle along or disappear? A study of 25,000 companies offers an intriguing prescription for success.

What do Merck, Linear Technology, Medtronic and Maytag have in common? According to the the new book, "The Three Rules: How Exceptional Companies Think," they are members of an elite group of companies that have achieved exceptional performance through a persistent adherence to three rules. In fact, of the 25,000 companies studied during a 45-year period, only 344, or just over 1%, met this test.

The three rules are beguilingly simple:

1. Better before cheaper.

2. Revenue before cost.

3. There are no other rules.

In an audio interview, Michael Raynor, a director at Deloitte Services and the coauthor of The Three Rules, describes why he and Mumtaz Ahmed wrote the book, the extensive research that went into it and how the three rules can serve as an operational "compass" for companies that want to create a competitive edge and become truly exceptional.

Popular Sponsored Recommendations

The Ultimate Ecommerce Excellence Checklist

Oct. 2, 2023
Scaling ecommerce operations is no easy task when your business is moving fast. Assess your current ecommerce maturity level and set optimization priorities with this practical...

Shifting Your Business from Products to Service-Based Business Models: Generating Predictable Revenues

Oct. 27, 2023
Executive summary on a recent IndustryWeek-hosted webinar sponsored by SAP

Modern Edge Computing Accelerates Smart Manufacturing Initiatives for Discrete Manufacturers

Oct. 22, 2023
Discover how Edge Computing platforms are a requisite for discrete manufacturers to solve production challenges, accelerate digitalization, and establish a reliable infrastructure...

Gain a competitive edge with real-world lessons on private 5G networks

Nov. 16, 2023
The use of private networks in manufacturing applications is rapidly growing. In this paper, we present valuable insights and lessons learned from the field with the goal of enhancing...

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!