Iconic U.S. motorcycle maker Harley-Davidson is set to open its first showroom in Beirut next month with a budget of $2.5 million, the company's Lebanon dealer said on August 30.
"The first and only showroom in the Levant is scheduled to open in Beirut on September 24, ahead of Lebanon's second annual HOG tour" from October 1 to 3, said Marwan Tarraf, general manager of Bikers Inc., the current Harley Davidson dealership in Lebanon.
The 10,764-square-foot showroom will also include a six-station service facility with staff trained by Harley Davidson to cater to Lebanon's estimated 800-1000 Harley owners, Tarraf said.
The bikes, which loyal riders affectionately nickname HOGs, an acronym for Harley Owners Group, are expected to sell at between $9,000 and $50,000 in Lebanon after customs and tax.
Copyright Agence France-Presse, 2010