Industryweek 1747 26097 Suzanne Bates

Why You Need a Personal Brand

Nov. 30, 2011
In 'Discover Your CEO Brand,' Suzanne Bates shows business leaders how a personal brand can accelerate their career and add value to their organizations.

"Your brand is in essence your reputation," says Suzanne Bates, author of the new book, "Discover Your CEO Brand."

"Reputation is the most important asset you have in business," Bates added.

In this exclusive IndustryWeek audio interview, Bates discusses what a personal brand is, how to start developing one, where social media fits in in brand development and how to avoid a brand disaster.

Listen To the Podcast

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