Why You Need a Personal Brand

Nov. 30, 2011

In 'Discover Your CEO Brand,' Suzanne Bates shows business leaders how a personal brand can accelerate their career and add value to their organizations.

Steve Minter

"Your brand is in essence your reputation," says Suzanne Bates, author of the new book, "Discover Your CEO Brand."

"Reputation is the most important asset you have in business," Bates added.

Industryweek Com Media News Items 26097 Suzanne Bates

In this exclusive IndustryWeek audio interview, Bates discusses what a personal brand is, how to start developing one, where social media fits in in brand development and how to avoid a brand disaster.

Listen To the Podcast

Continue Reading

Sherwin-Williams Names New CEO

Big Oil Players On a Spending Spree as Chevron Buys Hess

Popular Sponsored Recommendations

How to Build Zero-Cost On-Site Solar and Storage Projects

Nov. 25, 2023

The Inflation Reduction Act offers tax credits, incentives, and financing that enable no-cost projects. In Enel’s eBook, discover the critical role that incentives play in your...

Legacy Phone Lines Are Draining Your Profits

Oct. 30, 2023

Copper wire phone line expenses that support emergency devices could be costing your company millions of dollars in wasteful overhead expenses. Rates have been skyrocketing while...

The Benefits of Continuous Thermal Monitoring

Oct. 17, 2023

Read this eBook to learn more about collecting and using data intelligently to improve performance.

Beware Extreme Software

Sept. 24, 2023

As a manufacturer, you understand the importance of staying ahead of the curve and being proactive in your approach to technology. With the rapid pace of change in the industry...