Why You Need a Personal Brand

Nov. 30, 2011

In 'Discover Your CEO Brand,' Suzanne Bates shows business leaders how a personal brand can accelerate their career and add value to their organizations.

Steve Minter

"Your brand is in essence your reputation," says Suzanne Bates, author of the new book, "Discover Your CEO Brand."

"Reputation is the most important asset you have in business," Bates added.

In this exclusive IndustryWeek audio interview, Bates discusses what a personal brand is, how to start developing one, where social media fits in in brand development and how to avoid a brand disaster.

Listen To the Podcast

About the Author

Steve Minter | Steve Minter, Executive Editor

Focus: Leadership, Global Economy, Energy

Call: 216-931-9281

Follow on Twitter: @SgMinterIW

An award-winning editor, Executive Editor Steve Minter covers leadership, global economic and trade issues and energy, tackling subject matter ranging from CEO profiles and leadership theories to economic trends and energy policy. As well, he supervises content development for editorial products including the magazine, IndustryWeek.com, research and information products, and conferences.

Before joining the IW staff, Steve was publisher and editorial director of Penton Media’s EHS Today, where he was instrumental in the development of the Champions of Safety and America’s Safest Companies recognition programs.

Steve received his B.A. in English from Oberlin College. He is married and has two adult children.