Tackling the next generation of Lean, authors Jim Womack and Dan Jones instruct companies on how to apply its principles to consumption.
Excerpts From The Book
We needed to ask what consumers really want in the era ahead. Then we needed to rethink consumption from first principles as a process -- like production, but from the opposite direction -- in order to discover a better way for consumers to obtain the goods and services they now want. We call this improved process lean consumption.
Lean consumption must have a companion process. Firms must provide the goods and services consumers actually want, when and where they are wanted without burdening the consumer. We've used the term "lean production" in the past, but too many managers act as if production stops at the office door or the factory gate. So we now use the term lean provision, which comprises all of the steps required to deliver the desired value from producer to customer, often running through a number of organizations.
As we continued our investigations -- visiting many companies in many industries in many countries -- we began to see that if truly lean provision can be married to truly lean consumption, life can be better for consumers, more satisfying for employees, and more profitable for providers. A win-win-win is possible in which providers, employees, and consumers create lean solutions together.
As we reflected on consumption problems, we began to see five key trends that collectively create the challenge now facing consumers:
By James P. Womack and Daniel T. Jones
Publisher: Lean Enterprise Institute
To learn more about the book visit www.lean.org