Five (And More) Change Tools

June 26, 2006
Leadership training, CRM top most used list.

Times are changing, and not just for Bob Dylan.

Among large U.S.-based multinationals, leadership training and customer relationship management (CRM) are tops in the tool kit of ways to manage change, according to a recent Pricewaterhouse Coopers (PwC) survey of 133 senior executives. They reported employing an average of five change strategies as, among other benefits, they sought to lower their companies' operating costs, improve customer responsiveness and increase employee productivity. CRM simplification, restructuring, Total Quality Management, re-engineering, adoption of service-oriented IT architecture and implementation of Six Sigma quality improvement also were among their most-used ways of dealing with change.

Potential Roadblocks

Top 5 Barriers To Change

  • Competing priorities
  • Organizational inertia
  • Lack of change-management skills in middle management
  • Insufficient cross-functional collaboration
  • Workers' inability to adapt to change
Growth, cost reduction, new technologies, domestic competition and quality improvement were the top five drivers of change in the companies PwC surveyed.

Fifty-six percent of the executives interviewed said their companies had undergone "a great deal of change" during the past two to three years. An additional 34% said their companies had experienced "moderate" change. Only 10% reported "very little change" at their firms.

Nearly 90% of the executives interviewed foresaw -- what else -- continued change.

About the Author

John McClenahen | Former Senior Editor, IndustryWeek

 John S. McClenahen, is an occasional essayist on the Web site of IndustryWeek, the executive management publication from which he retired in 2006. He began his journalism career as a broadcast journalist at Westinghouse Broadcasting’s KYW in Cleveland, Ohio. In May 1967, he joined Penton Media Inc. in Cleveland and in September 1967 was transferred to Washington, DC, the base from which for nearly 40 years he wrote primarily about national and international economics and politics, and corporate social responsibility.
      
      McClenahen, a native of Ohio now residing in Maryland, is an award-winning writer and photographer. He is the author of three books of poetry, most recently An Unexpected Poet (2013), and several books of photographs, including Black, White, and Shades of Grey (2014). He also is the author of a children’s book, Henry at His Beach (2014).
      
      His photograph “Provincetown: Fog Rising 2004” was selected for the Smithsonian Institution’s 2011 juried exhibition Artists at Work and displayed in the S. Dillon Ripley Center at the Smithsonian Institution in Washington, D.C., from June until October 2011. Five of his photographs are in the collection of St. Lawrence University and displayed on campus in Canton, New York.
      
      John McClenahen’s essay “Incorporating America: Whitman in Context” was designated one of the five best works published in The Journal of Graduate Liberal Studies during the twelve-year editorship of R. Barry Leavis of Rollins College. John McClenahen’s several journalism prizes include the coveted Jesse H. Neal Award. He also is the author of the commemorative poem “Upon 50 Years,” celebrating the fiftieth anniversary of the founding of Wolfson College Cambridge, and appearing in “The Wolfson Review.”
      
      John McClenahen received a B.A. (English with a minor in government) from St. Lawrence University, an M.A., (English) from Western Reserve University, and a Master of Arts in Liberal Studies from Georgetown University, where he also pursued doctoral studies. At St. Lawrence University, he was elected to academic honor societies in English and government and to Omicron Delta Kappa, the University’s highest undergraduate honor. John McClenahen was a participant in the 32nd Annual Wharton Seminars for Journalists at the Wharton School at the University of Pennsylvania in Philadelphia. During the Easter Term of the 1986 academic year, John McClenahen was the first American to hold a prestigious Press Fellowship at Wolfson College, Cambridge, in the United Kingdom.
      
      John McClenahen has served on the Editorial Board of Confluence: The Journal of Graduate Liberal Studies and was co-founder and first editor of Liberal Studies at Georgetown. He has been a volunteer researcher on the William Steinway Diary Project at the Smithsonian Institution, Washington, D.C., and has been an assistant professorial lecturer at The George Washington University in Washington, D.C.
      

 

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