Accuride Wheel End Solutions, Rockford Operations

2017 IW Best Plants Winner: Accuride Reinvents Its Wheel End Plant by Going All In on Lean

March 16, 2018
Home to one of the country’s oldest foundries, Accuride’s Rockford Operations bounced back from bankruptcy through continuous improvement.

For a U.S. manufacturer to have its roots dating back to before the First World War is an impressive legacy. For a manufacturing company to date back to before the U.S. Civil War, though, is almost unheard of. Yet nestled near the bucolic shores of the Rock River in Rockford, Ill., lies the Accuride Wheel End Solutions plant (formerly known as Gunite), a company that was founded in 1854, and has operated from its current location since 1905.

The Rockford facility includes one of the oldest operating foundries in the country, where it casts and machines its own brake drum casting for trucking and agricultural applications. However, despite its long and impressive track record, the company entered the 21st Century in desperate straits. Having gone through several ownership changes over the years, which saw much of the plant’s production capabilities moved to other cities, the company filed for bankruptcy in 2009 when the recession caused a precipitous drop in large-truck sales.

As it turned out, though, the plant’s dramatic transformation was about to begin.

Accuride Wheel End Solutions, Rockford Operations

Rockford, Ill.

Employees: 332, United Auto Workers

Total Square Footage: 619,000

Primary Products: Wheel end components

Start-up Date: 1905

Achievements: Achieved a 15% increase in units/man-hours worked from 2014 to 2016; a 57% reduction in casting scrap; a 92% improvement in first-pass yield of wheel end products over past three years; Association of Manufacturing Excellence (AME) award winner in 2015.

The Rockford Operations was “a classic story of a Rust Belt factory that had been starved for capital and left for dead by previous owners,” observes Rick Dauch, president and CEO of Accuride, who came onboard in 2011, coincident with Accuride’s corporate push for continuous improvement at all of its plants. The decision was made to invest more than $70 million in the Rockford Operations to restore its production capabilities. “Together with our UAW-represented workforce, we decided to restore the business to competitiveness and profitability,” he explains, a restoration that took continuous improvement as its mantra.

 A tour of the plant illustrates the extent to which Rockford Operations has embraced the lean culture, with various tools such as the x-matrix (a strategic planning tool based on hoshin kanri methods), value stream maps, and a glass wall display board that shares high-level KPIs with employees, focusing on safety, quality, productivity and cost.

Another key tool in use at the plant is what Accuride calls Plan For Every Part (PFEP). This tool helps determine how much of each type of item is needed to meet customer needs across Accuride’s four key value streams: foundry, drum machining, hub machining and assembly, and slack assembly. Then kanban pull systems are used across the processes.

“If you do kanban right, it’s the most powerful CI tool there is,” says Chuck Burns, Rockford Operations’ supply chain and lean manager. “And when you get the shop floor-level workers involved in understanding the nuances of what goes into making products, then true continuous improvement has settled in.”

Core to Accuride’s continuous improvement strategy is what it calls the 50-50-20 impact, explains Jd Marhevko, senior vice president of quality, lean systems and EHS. This depicts how Accuride has leveraged a 50% average reduction in lead time, which has resulted in an average 50% increase in productivity and an average 20% reduction in cost per unit across its key value streams. When it comes to continuous improvement, it’s not much of a stretch to say that Accuride wrote the book on lean since Marhevko and two other colleagues wrote the recent book Lean Management 50-50-20, which documents how Accuride has applied lean corporatewide across products, processes and partners. Indeed, as Marhevko notes, Accuride’s matrix of strategic continuous improvement initiatives ensures that “no strategy is left behind.”

That being said, “The first thing we focus on every day here is safety,” emphasizes Eric Pansegrau, director of operations at the plant. “We’re very much customer-focused as well.” In fact, Accuride is branching out now into enterprise-level lean, where they work closely with customers as well as suppliers to drive out waste throughout the supply chain.

“Changing the culture doesn’t happen overnight,” Pansegrau acknowledges, but one advantage the Rockford Operations has is that many members of the leadership team have military backgrounds. “They bring a strict focus on ethics to the company,” he says.

“With so many ex-military people on our staff, they just won’t allow us to be bad,” adds Marhevko.

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