Can We Stop Using "Basically"?

Sept. 9, 2010
As a professor who asks his students to make multiple presentations to class each semester, I have noticed over the past years an increasing hyper-use of the word "basically". Moreover, as I attend "professional" conferences, watch news television, and ...

As a professor who asks his students to make multiple presentations to class each semester, I have noticed over the past years an increasing hyper-use of the word "basically".

Moreover, as I attend "professional" conferences, watch news television, and listen to "older" speakers, I am hearing "basically" more and more across the lexicon.

According to Webster's, "basically" is of the essence of something; elementary. In this context, the word makes sense.

Unfortunately, with all respect to the word, most modern-day uses of "basically" are valueless.

Starting a sentence, or even worse- answering a question- by beginning with "basically" is often a signal that something of little or no importance is on the way.

Conversely, I rarely ever read the word in print. Any writer worth their salt would avoid the using "basically" unless it was absolutely necessary.

A good writer and speaker realize that a proper explanation of something includes its essence and fundamental structure, hence rendering "basically" unnecessary.

This may very well seem like nitpicking. Still, count the number of times in a day you hear it used, and how. I basically believe you will be shocked and dismayed.:)

About the Author

Andrew R. Thomas Blog | Associate Professor of Marketing and International Business

Andrew R. Thomas, Ph.D., is associate professor of marketing and international business at the University of Akron; and, a member of the core faculty at the International School of Management in Paris, France.

He is a bestselling business author/editor, whose 23 books include, most recently, American Shale Energy and the Global Economy: Business and Geopolitical Implications of the Fracking Revolution, The Customer Trap: How to Avoid the Biggest Mistake in Business, Global Supply Chain Security, The Final Journey of the Saturn V, and Soft Landing: Airline Industry Strategy, Service and Safety.

His book The Distribution Trap was awarded the Berry-American Marketing Association Prize for the Best Marketing Book of 2010. Another work, Direct Marketing in Action, was a finalist for the same award in 2008.

Andrew is founding editor-in-chief of the Journal of Transportation Security and a regularly featured analyst for media outlets around the world.

He has traveled to and conducted business in 120 countries on all seven continents.

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