Manufacturers Need To Get Into Mindset Of Their Retail Partners

Aug. 31, 2006
If manufacturers hope to secure business improvements across their supply chain networks, they had better delve deeper into the concerns of their retail partners, according to AMR Research analyst Martin White in his recent article entitled, "Putting the ...

If manufacturers hope to secure business improvements across their supply chain networks, they had better delve deeper into the concerns of their retail partners, according to AMR Research analyst Martin White in his recent article entitled, "Putting the Supplier in the Mind of the Retailer: 10 Imperatives for the Supply Chain."

Manufacturers must understand that retail's primary goal is to build sales quickly -- their long term is next week's sale according to Martin. The next part of that equation is being able to sell through multiple channels, especially given the wider range of access today's consumers have to the goods they choose to purchase.

In the example of the grocery retail segment, "grocers increasingly want to distinguish their stores and better target consumer groups. Know these needs and map your product strategies accordingly. Don't be afraid to discontinue unprofitable products -- it will benefit you and the retailer in the long term," explains Martin.

Knowing how and when to introduce new products from the retail perspective is something manufacturers need to understand as well. "Collaborative development is reducing time to market and increasing the success of launches. Look for retailers to move to more organized category launch windows, and be prepared -- if you are not ready to support -- your new product introduction opportunities will be capped," says Martin.

To view the full article visit:

http://www.amrresearch.com/Content/View.asp?pmillid=19698&pubid=2737&custid=381817

Interested in information related to this topic? Subscribe to our weekly Value-chain eNewsletter.

Popular Sponsored Recommendations

Global Supply Chain Readiness Report: The Pandemic and Beyond

Sept. 23, 2022
Jabil and IndustryWeek look into how manufacturers are responding to supply chain woes.

Empowering the Modern Workforce: The Power of Connected Worker Technologies

March 1, 2024
Explore real-world strategies to boost worker safety, collaboration, training, and productivity in manufacturing. Emphasizing Industry 4.0, we'll discuss digitalization and automation...

How Manufacturers Can Optimize Operations with Weather Intelligence

Nov. 2, 2023
The bad news? Severe weather has emerged as one of the biggest threats to continuity and safety in manufacturing. The good news? The intelligence solutions that build weather ...

How Organizations Connect and Engage with Frontline Workers

June 14, 2023
Nearly 80% of the 2.7 billion workers across manufacturing, construction, healthcare, transportation, agriculture, hospitality, and education are frontline. Learn best practices...

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!