Online Attitudes: By The Numbers

According to a recent study by JupiterResearch, consumers are becoming increasingly savvy in their approach to online shopping, discovering new sources of products, pricing and information. Look for marketers to respond by deepening their customer engagements, broadening online marketing portfolios and creating a richer shopping experience, according to Steve Denton, president of LinkShare Corp., an e-commerce consultant and sponsor of the study.

95 percentage of high spenders (defined as consumers who spend at least $2,203 annually online) who look to multiple Web sites when researching a product purchase

20 percentage of high spenders who say they don't trust just a single site

87 percent who visited multiple sites before making their most recent online purchase

36 percent who say they buy offline even though they use online social/community sites to make their decisions

42 percent who say consumer product reviews make social/community sites more useful when researching and buying online

Source: JupiterResearch

See Also

• Online Marketplaces Are Back in Play
• Speaking Out on Outsourcing
• Price Check on Manufacturing
• Market Watch February 2008: Material Demand
• From Parts Unknown