Olay Faces STEM Gap with Float in Macy’s Thanksgiving Parade

Olay Faces STEM Gap with Float in Macy’s Thanksgiving Parade

Oct. 21, 2020
Only 24% of jobs in the STEM fields are held by women.

As the competition for STEM talent heats up, the methods that companies use to attract this talent expands as well.

Olay has quite a unique method. On Oct. 19 the company announced that it will be a new participant in the Macy’s Thanksgiving Parade. The “Her Future is STEM-sational” float is the company’s way to remind the more than 50 million nationwide parade viewers about the importance of maximizing women and their accomplishments.”

Of course, there is a strong underlying business case here as currently only 24% of jobs in the STEM fields are held by women. Olay says it wants to change that. In September 2020,  the company announced a 10-year commitment to double the number of women in STEM, and triple the number of multicultural women in STEM. The company says it’s on a mission to #SolveTheSTEMGap.

"We love the tradition of the Macy's Thanksgiving Day Parade -- the kickoff to the holiday season, and because it is something that brings the whole country and families to watch together,” said Chris Heiert, senior vice president of Olay, in a statement announcing the float.

The Her Future is STEM-sational float features visual representations of the core STEM fields of science, technology, engineering, and math. A double helix skates around the perimeter of a female astronaut’s galactic float, where a helmet is positioned as a nod to Olay’s #MakeSpaceForWomen campaign from the company’s ad in the Superbowl in February. A robotic arm acknowledges engineering. Mathematical symbols and computer codes climb across one half of the float, and technology is represented by the circuit tree found next to the astronaut. Science-packed with more than 60 years of Olay’s research and development, the symbolic Olay jar ties together the inspiring float.

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