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Construction Industry's Labor Shortage May Be Manufacturing's -- and Robots' -- Gain

April 17, 2017
To meet growing construction demand, high-tech plants are opening, and older factories that were shuttered after the last decade’s real estate crash -- many in areas such as rural Pennsylvania, where labor costs are cheap -- are being revived.

The future of U.S. homebuilding depends on more people like Cyndicy Yarborough, a 26-year-old former Wal-Mart clerk with no background in construction.

At Blueprint Robotics in Baltimore, she works in a factory that builds houses like cars, on an assembly line, using robots that fire thousands of nails into studs each day and never miss. Yarborough operates a machine that lifts floors and walls and packs them onto a flatbed truck, the final step before delivery to a development site where they’ll be pieced together.

“I like being a part of something new, on the cutting edge,” said Yarborough, a single mother who took the job at Blueprint last May.

For all the concern over automation removing jobs from the workforce, companies like Blueprint are actually helping to ease a labor shortage that has crimped construction of residences and commercial properties across the country. The plants enable developers to fill the gap by having houses and apartment buildings manufactured off-site, for less money and in a fraction of the time. Even Marriott International Inc., the world’s biggest hotel operator, is increasingly turning to modular construction for some of its properties.

Today’s plants are capable of producing bigger buildings with more elaborate designs. The Blueprint factory in Baltimore is one of the first in the U.S. to use robots, Fleisher said. Taller multifamily buildings, dorms and hotels are increasingly being manufactured indoors. And so are mansions that sell for millions.

“Some builders won’t even advertise they work with modular companies like us,” said Myles Biggs, general manager of Ritz-Craft Corp.’s Pennsylvania construction facility. “You could be driving past a modular home and not even know it, because it looks just like one next door.”

Ritz-Craft can deliver a single-family house in six to eight weeks, on average. Having an indoor facility means weather delays are rarely a factor. Each worker is given a narrow concentration, like tiling floors or sanding drywall, which increases production speed. People without any background in construction can become skilled laborers in two weeks, according to Biggs.

Marriott’s Plans

The idea is catching on with Marriott, which aims to have agreements with North American developers this year to produce about 50 of its Select branded hotels in factories, said Karim Khalifa, senior vice president of global design strategies. In December, Marriott opened a Fairfield Inn in Folsom, Calif., with 97 rooms -- all built at a Guerdon Enterprises LLC plant in Boise, Idaho.

Last month, a collection of Marriott hotel rooms was getting wood-framed walls and ceilings at a Champion Homes factory in Liverpool, Pa. Even the beds and televisions will be in place before the boxes are shipped through stretches of highway and stacked in Chapel Hill, N.C., next month.

“What we like is how well modular is built,” Khalifa said. “These things have all been designed to be transported. They have the integrity of a shipping container.”

Apartment developers, too, are increasingly going with modular construction, especially in fast-growing cities such as Denver and Nashville, Tennessee, said Rich Rozycki, head of Champion Homes’ commercial division, which has seen its pipeline grow 50% since 2014. The company also has had discussions with national homebuilders looking for a solution to their labor problems, he said.

Cheaper Labor

Labor costs are more favorable for factory construction, according to David Reed, vice president of Champion’s modular division. Workers make about $15 to $20 an hour in rural Pennsylvania. That compares with $50 to $100 an hour in the markets the manufacturers serve, like New York’s Hudson Valley, and the Washington, D.C., area, Reed said.

Builder Kris Megna works with Champion to create houses as large as 10,000 square feet (930 square meters) in the pricey suburbs of Boston. Megna, 31, who founded Dreamline Modular Homes in 2010, said almost any custom design is possible, even though the modules can’t be much bigger than 60 feet by 16 feet (18 meters by 5 meters). Walls between sections can be knocked down for open-concept kitchens, and cutouts can create vaulted ceilings, he said.

“The house is 60% complete when it arrives, and that means 60% of the headaches of building are gone,” Megna said.

Industry Stigma

For less-expensive homes with smaller margins for developers, transportation costs can eat up the savings of going modular. Federal restrictions also limit the size of each box, or section of home being moved, which can mean more on-site construction. There’s also the stigma, modular manufacturers say, that connects them to the industry’s oldest relative.

“Often when we exhibit a model home at trade shows, I will hear comments like ‘This is nice for a trailer,’” said Biggs of Ritz-Craft. “Our homes are far from it, and in many ways higher-quality than those built on site.”

There doesn’t seem to be any stigma for customers of Connecticut Valley Homes, a builder that assembles factory-made components on lots in New England, including near the stately mansions of Greenwich. The East Lyme-based firm is “booming at moment,” with deposits for 42 houses, up about 50% from the same time last year, said Dave Cooper, senior building consultant. The company built only eight homes in 2011, when the housing market was hitting bottom.

“Coming out of the recession, the labor pool is just lacking,” Cooper said. “Kids are not going to construction trade school any more -- they’re all playing on their computers.”

Blueprint’s Robots

That isn’t necessarily a problem for Jerry Smalley, chief executive officer of Blueprint, the Baltimore factory. He’s even taking well-trained electricians and plumbers with decades of experience and putting them in front of computer screens. The company’s German-made robots are more precise than humans could ever be, using techniques that Western Europeans have employed for years, according to Smalley.

“Robots cut the hole,” he said. “But somebody still has to put the electrical box and pipes in the right places.”

Instead of displacing workers -- a usual side effect of automation -- Blueprint’s machines are creating opportunities for people like Yarborough, who wouldn’t otherwise be a part of the homebuilding industry. On the factory floors, 29 production workers are operating machines that cut, sand, drill and insulate. A milling center with several different options for blades, caged in safety glass, gets to work after an employee -- no hard hat needed -- uploads a file that tells it exactly what to do.

Yarborough said she’s not interested in learning more about traditional construction. Before joining Blueprint, she took a free, six-month course on computer numerical control machines, available only to unemployed or low-income adults.

“I’m more interested in the engineering side,” she said, adding that she’d like to be a part of the team that generates the design maps used by robots on the factory floor. “I want to end up upstairs.”

By Prashant Gopal and Heather Perlberg

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