Robotics Coming for Simple Human Tasks and Pink Gorillas: Automate 2025

May 14, 2025
What do pink gorillas have to do with robotic automation? It has something to do with simulation and AI.

Robots typically excel at structured, repeatable tasks such as welding body panels together for cars or painting those vehicles. They've long struggled with more variable, less-structured work such as putting the final trim and finish pieces on finished cars and trucks.

Automakers have been chasing that target since at least the early 1980s when General Motors launched its Saturn brand in hopes of creating fully automated assembly. And more recently, Tesla strugged to get Model 3 vehicles out of its California plant because it tried using robots for jobs that really called for people. 

However, several tech companies at the Automate Show in Detroit are promising that robots are now ready for unstructured work. As evidence, they've displayed several new robots handling human-like tasks.

Slowly.

Very slowly.

So, slow that the natural question isn't whether or not robots can do these jobs, it's whether they should. If a person can do a job in 10 seconds, does it make any sense to use a robot to do it in 30 seconds? 

Leaders at robotics platform provider Vention and computing chip giant Nvidia say yes.

About the Author

Robert Schoenberger

Editor-in-Chief

LinkedIn: linkedin.com/in/robert-schoenberger-4326b810

Bio: Robert Schoenberger has been writing about manufacturing technology in one form or another since the late 1990s. He began his career in newspapers in South Texas and has worked for The Clarion-Ledger in Jackson, Mississippi; The Courier-Journal in Louisville, Kentucky; and The Plain Dealer in Cleveland where he spent more than six years as the automotive reporter. In 2014, he launched Today's Motor Vehicles (now EV Manufacturing & Design), a magazine focusing on design and manufacturing topics within the automotive and commercial truck worlds. He joined IndustryWeek in late 2021.

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