IBM Tackles Social Media Aggregation

March 14, 2011
IBM launches consulting practice and new software to help companies navigate social and mobile networks more efficiently and effectively.

IBM announced new software and the creation a new consulting practice dedicated to the emerging category of "Smarter Commerce," which is focused on helping companies swiftly adapt to rising customer demands in an era dominated by social and mobile networks.

The Smarter Commerce consulting practice extends IBM's leadership and investments in business analytics and optimization. The new software and services offerings, supported by global sales and marketing resources, will address the spectrum of enterprise commerce.

IBM's Smarter Commerce initiatives draw on its market-leading WebSphere Commerce platform and a $2.5 billion investment in on-premise and cloud-based software from IBM's acquisitions of Sterling Commerce, Unica and Coremetrics.

IBM will deliver new integrated software building on these extensive capabilities, new services, and an education initiative to arm an extensive ecosystem of partners, suppliers and customers with new skills to connect the entire Smarter Commerce ecosystem. This includes:

  • A new global business services consulting practice offering deep insights into Smarter Commerce.
  • New cloud analytics software that enables companies to monitor their brands presence in real-time through social media channels to better asses the effectiveness of new services and product offerings, fine tune marketing campaigns and create sales initiatives in real-time.
  • Software that automates a company's ability to design and deliver a personalized shopping experience, campaigns and promotions on new services and products online, or through mobile devices.
  • An "IBM University" will provide educational resources for sellers and partners to build the job skills required for the Smarter Commerce marketplace.

IBM estimates the Smarter Commerce market opportunity at $70 billion, driven by demand from clients that must bring new levels of automation to marketing, customer engagement and sales, as well as core processes for production, fulfillment and service for much more immediate responses to changes in markets and buying trends.

Popular Sponsored Recommendations

Navigating Disruption: A Leader’s Guide to Strategy Under Uncertainty

Nov. 1, 2023
AI, sustainability, digital--industrials are facing disruptive forces that are redefining what it takes to win. What got your company where it is today won’t get you where you...

The Executive Guide to Best Practices for Ecommerce Integration

Oct. 2, 2023
Get ready to elevate your post-checkout experiences and thrive in today's unpredictable market. Learn why integration and automation are crucial to run operations more smoothly...

Beware Extreme Software

Sept. 24, 2023
As a manufacturer, you understand the importance of staying ahead of the curve and being proactive in your approach to technology. With the rapid pace of change in the industry...

Lean Manufacturing in the Age of the Industrial Internet

Oct. 24, 2023
Read how advanced MES capabilities can help you improve your labor utilization, reduce WIP, and optimize your production. Download the white paper today.

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!