IT Trendwatch for 2008

A new year brings a fresh set of predictions.
Dec. 17, 2007

John Hagel, co-chairman of Deloitte's Silicon Valley-based research center, and Deloitte's national technology sector leader Eric Openshaw offer their predictions for the new year as they pertain to manufacturers:

Green IT:

Expect to see the emergence of "warranting" bodies or services certifying environmental and energy conservation claims.

The unbundling of the corporation:

There will be an increase in the separation of product development and customer relationship management into distinct businesses, which will be seen most dramatically in tech and bio-tech.

Social media:

There will be a growing impact of social media as an enterprise tool.

The continued "consumerization" of the tech industry:

The old paradigm is reversed -- consumers will increasingly be first to adopt new products and services, with enterprises then adapting them for business advantage.

Mergers & acquisitions:

Expect the pattern of "predator" and "prey" behavior to continue.

See Also

About the Author

Brad Kenney

Chief Marketing Officer

Brad Kenney is the former Technology Editor of IndustryWeek and now serves as director of the mobile/social platforms practice at R/GA, a global marketing/advertising firm in New York City.

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