Air Travel in 2014

Dec. 29, 2013
The airlines’ “Flying Cheap Strategy”, which now has us paying for seemingly everything, will continue to search out new revenue streams. A pay as you “go” fee to use the lavatory will get more attention, as the carriers seek to squeeze every nickel out of their customers. While the average passenger continues to expand, seats will get smaller. Overall, service will remain at about the same level as it is for a guy serving six months on a parole violation. Still, ticket prices will be little changed.

The airlines’ “Flying Cheap Strategy,” which now has us paying for seemingly everything, will continue to search out new revenue streams.

A pay as you “go” fee to use the lavatory will get more attention, as the carriers seek to squeeze every nickel out of their customers.

While the average passenger continues to expand, seats will get smaller.

Overall, service will remain at about the same level as it is for a guy serving six months on a parole violation. Still, ticket prices will be little changed.

Fortunately, however, we will be able to keep our small electronic devices turned on throughout the flight.

And, thanks to vocal opposition, cellular telephone calls will not be permitted.

This year will also finally see the TSA moving in the right direction.

The security focus will be squarely on keeping bad people, rather than bad things, away from the aviation system.

From an investor’s viewpoint, airline stocks will remain attractive.

The industry’s Soft Landing that began in 1992 will firmly take root.

And, barring a major attack or sudden shock in fuel prices, stability for the carriers, manufacturers, and the entire industry will reign.

About the Author

Andrew R. Thomas Blog | Associate Professor of Marketing and International Business

Andrew R. Thomas, Ph.D., is associate professor of marketing and international business at the University of Akron; and, a member of the core faculty at the International School of Management in Paris, France.

He is a bestselling business author/editor, whose 23 books include, most recently, American Shale Energy and the Global Economy: Business and Geopolitical Implications of the Fracking Revolution, The Customer Trap: How to Avoid the Biggest Mistake in Business, Global Supply Chain Security, The Final Journey of the Saturn V, and Soft Landing: Airline Industry Strategy, Service and Safety.

His book The Distribution Trap was awarded the Berry-American Marketing Association Prize for the Best Marketing Book of 2010. Another work, Direct Marketing in Action, was a finalist for the same award in 2008.

Andrew is founding editor-in-chief of the Journal of Transportation Security and a regularly featured analyst for media outlets around the world.

He has traveled to and conducted business in 120 countries on all seven continents.

Sponsored Recommendations

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!