The Disappointment of the Internet

Aug. 18, 2013
After 20 years, we can finally admit that the Internet has been a major disappointment. The hype that the Internet will be a significant improvement for our lives has, for the most part, remained just that: propaganda.

After 20 years, we can finally admit that the Internet has been a major disappointment.

The hype that the Internet will be a significant improvement for our lives has, for the most part, remained just that: propaganda.

Sure, there have been some gains – for a few.

But, for the vast majority of users, the Internet remains what that other once over-hyped medium- television – has always been: an escape from reality and a trip to the circus.

The overall population is no smarter today than before the “information superhighway” became commercialized.

The same was true when television emerged as a new medium.

Many saw TV as the world’s largest classroom.

Today, the same kind of misguided zealots have been saying similar things about the Internet.

Maybe that’s true if channel surfing, incessant advertisements, porn, sports, and celebrity-driven “news” can be substituted for reading, writing, science, exercise, and civics.

In some ways, in fact, the population may be even dumber and less engaged with the Internet.

Smaller numbers of us each year visit libraries, vote, or read books and newspapers.

Even worse, those who do visit libraries increasingly do so in order to access the Internet.

And, like television, the Internet is addictive.

Take one day- 24-hours- and try not to look at any screens that glow.

You’ll experience the same withdrawal symptoms as a cocaine addict trying to break it off.

As Marshal McLuhan observed so well nearly 50 years ago, “First we build the tools, then they build us.”

About the Author

Andrew R. Thomas Blog | Associate Professor of Marketing and International Business

Andrew R. Thomas, Ph.D., is associate professor of marketing and international business at the University of Akron; and, a member of the core faculty at the International School of Management in Paris, France.

He is a bestselling business author/editor, whose 23 books include, most recently, American Shale Energy and the Global Economy: Business and Geopolitical Implications of the Fracking Revolution, The Customer Trap: How to Avoid the Biggest Mistake in Business, Global Supply Chain Security, The Final Journey of the Saturn V, and Soft Landing: Airline Industry Strategy, Service and Safety.

His book The Distribution Trap was awarded the Berry-American Marketing Association Prize for the Best Marketing Book of 2010. Another work, Direct Marketing in Action, was a finalist for the same award in 2008.

Andrew is founding editor-in-chief of the Journal of Transportation Security and a regularly featured analyst for media outlets around the world.

He has traveled to and conducted business in 120 countries on all seven continents.

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