America's Great Dilemma

Oct. 21, 2012
If you listen to the rhetoric from the candidates one regularly hears such hyperbolic phrases as “the most important election in a generation”; “the future of the country is at stake”; and, currently my favorite, “we may not survive if ‘X’ or ‘Y’ is elected”.

I live in Ohio – the mother of all battleground states.

If you listen to the rhetoric from the candidates – trust me, it is getting a lot harder to do so- one regularly hears such hyperbolic phrases as “the most important election in a generation”; “the future of the country is at stake”; and, currently my favorite, “we may not survive if ‘X’ or ‘Y’ is elected”.

So much of the blather and bluster is tiresome – and worse, valueless.

Except, in a few cases.

And it is here that the true dilemma facing America’s voters reveals itself.

The great arc of American history is underpinned not by the struggle between Democrats/Republicans, liberals/conservatives, left/right, etc.

It is the ongoing, never-ending clash between freedom and equality.

It rests in the most fundamental- and complex- question of them all:

How can we as Americans be both free and equal at the same time?

“We hold these Truths to be self-evident that all men are created EQUAL, and endowed by their Creator with certain unalienable rights, among them life, LIBERTY, and the pursuit of happiness…” (italics mine)

Freedom, which in its economic form is represented by capitalism, naturally results in inequality.

Equality, by its nature, restricts liberty.

America is the story of seeking a balance between the two: a balance which will never be fully achieved.

It speaks well of the Republic that our quadrennial emotion spills out on a field where the participants wield neither guns nor cannon for the sake of gaining mere power; but, instead, wage their fight in pursuit of these greatest of all human principles.

About the Author

Andrew R. Thomas Blog | Associate Professor of Marketing and International Business

Andrew R. Thomas, Ph.D., is associate professor of marketing and international business at the University of Akron; and, a member of the core faculty at the International School of Management in Paris, France.

He is a bestselling business author/editor, whose 23 books include, most recently, American Shale Energy and the Global Economy: Business and Geopolitical Implications of the Fracking Revolution, The Customer Trap: How to Avoid the Biggest Mistake in Business, Global Supply Chain Security, The Final Journey of the Saturn V, and Soft Landing: Airline Industry Strategy, Service and Safety.

His book The Distribution Trap was awarded the Berry-American Marketing Association Prize for the Best Marketing Book of 2010. Another work, Direct Marketing in Action, was a finalist for the same award in 2008.

Andrew is founding editor-in-chief of the Journal of Transportation Security and a regularly featured analyst for media outlets around the world.

He has traveled to and conducted business in 120 countries on all seven continents.

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