Why Does China Like 'Made in America?'

March 13, 2012
In 2010, China spent $2.16 billion on goods from South Carolina -- a 200% increase over the past five years.

Chinese manufacturing companies are finding a comfortable home in South Carolina. Since 1999, Chinese companies have invested $392.9 million in the state and created 1,993 jobs.

One of the reasons that Chinese manufacturers are choosing the United States to set up shop has to do with the preferences of its consumers. "Chinese consumers like the 'Made in America' label," explains John Ling, managing director, South Carolina-Asia office, which is based in Shanghai.

Surprisingly to many, U.S. production can also be cost-effective for Chinese manufacturers. "There are some tangible benefits to locating in South Carolina versus China, and that includes a much lower cost to acquire land as well as decreased electricity costs. This often offsets the increased labor costs," Ling says.

Becoming Global

While the United States wants to increase its exports, the Chinese government has that same goal, but with a different twist. China wants its manufacturing companies to acquire the experience of being global companies. "The policy of the government of China has shifted in that it now encourages Chinese companies to locate abroad, with the understanding that it has to be a profitable endeavor," explains Ling.

Haier was the first Chinese company to build a factory in South Carolina.
Fitting that mandate is Haier Group, which reported a 20% profit on its South Carolina operations. Haier Group was the first Chinese company to build a factory in the United States. In 1999, the appliance manufacturer invested $30 million in its plant, and by 2006 the investment was up to $60 million.

Chinese investment is proving a boon to South Carolina's economy. In 2010, China spent $2.16 billion on goods from the state. That's a 200% increase over the past five years.

The influx of Chinese capital into South Carolina increased in 2007 when the state signed a memorandum of understanding with the Chinese government to establish and designate South Carolina as a preferred U.S. location for Chinese businesses to operate and identified areas for enhanced cooperation between the two countries.

Learning the Culture

Ling says it is a complicated process for a Chinese company to locate in the United States. "It requires a team effort from the state and the company," he notes. "There must be an understanding of the culture, management style and way of thinking. The state needs to understand the decision-making process of Chinese companies; sometimes it's not the particular incentives that seal the deal but it is the comfort level of working in our state."

Chinese Companies in South Carolina

American Yuncheng Gravure Cylinder Inc., Spartanburg

Au'some LLC, Sumter

Bluestar Silicones USA Corp., York

China Construction America of South Carolina Inc., Columbia

Cosco Container Lines Americas Inc., Charleston

Cosco Logistics (Americas) Inc., North Charleston

E-P Equipment USA Corp., Inman

Fuyao North America Inc., Greenville

Greenfield Industries Inc., Seneca

GSP North America Co. Inc., Spartanburg

Haier America, Camden
Techtronic Industries North America Inc., Anderson & Pickens

Uniscite Inc., Laurens County (to open Q1 2014)

The most recent company to set up shop in South Carolina is Uniscite, which announced a $70 investment in January of this year in a greenfield plant that will manufacture plastic film used in packaging food products. The plant, located in Columbia, will employ 100 and is expected to be operational by the first quarter of 2014.

The company chose the location due to "an excellent business environment and a ready and available workforce," according to Fang Wang, general manager of Uniscite Inc. Job-development credits, offered by the state in addition to pre-employment training, were part of the deal.

For Top-Eastern Group, a manufacturer of twist drills, South Carolina became one of its manufacturing locations when it took over a facility from Kennametal. The company retained about 100 employees but has added over 300 since then. "We have found a strong work ethic in South Carolina. The available talent pool has enabled us to grow as we needed to add support functions to the operation after we purchased it," explains Dale Erkkil, vice president, corporate development for Top-Eastern.

While the company has hired local managers, the owner of the privately held company is very hands-on in his leadership style and often travels from China, says Erkkil.

See Also
Site Location: A Comprehensive Approach Drew Chinese Printing Company to South Carolina

About the Author

Adrienne Selko | Senior Editor

Focus: Workforce, Talent 

Follow Me on Twitter: @ASelkoIW

Bio: Adrienne Selko has written about many topics over the 17 years she has been with the publication and currently focuses on workforce development strategies. Previously Adrienne was in corporate communications at a medical manufacturing company as well as a large regional bank. She is the author of Do I Have to Wear Garlic Around My Neck? which made the Cleveland Plain Dealer's best sellers list. She is also a senior editor at Material Handling & Logistics and EHS Today

Editorial mission statement: Manufacturing is the enviable position of creating products, processes and policies that solve the world’s problems. When the industry stepped up to manufacture what was necessary to combat the pandemic, it revealed its true nature. My goal is to showcase the sector’s ability to address a broad range of workforce issues including technology, training, diversity & inclusion, with a goal of enticing future generations to join this amazing sector.

Why I find manufacturing interesting: On my first day working for a company that made medical equipment such as MRIs, I toured the plant floor. On every wall was a photo of a person, mostly children. I asked my supervisor why this was the case and he said that the work we do at this company has saved these people’s lives. “We never forget how important our work is and everyone’s contribution to that.” From that moment on I was hooked on manufacturing.

I have talked with many people in this field who have transformed their own career development to assist others. For example, companies are hiring those with disabilities, those previously incarcerated and other talent pools that have been underutilized. I have talked with leaders who have brought out the best in their workforce, as well as employees doing their best work while doing good for the world. 

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