Stephan Liozu

Pricing Thought Leader

Stephan Liozu, Ph.D. (www.stephanliozu.com) is a Pricing & Value thought leader with 20 years’ experience in value-based pricing, pricing transformations and pricing technology. An expert in the global pricing landscape, he is the author of 17 books, including The AI Mindset Layer (2026), Organizing the Pricing Function (2025) and Value-based Pricing: 12 Lessons to Make your Transformation Successful (2024).