Alliance Provides CPG Industry Solutions

Compiled By Traci Purdum KPMG Consulting Inc. and HAHT Commerce Inc., a Raleigh, N.C.-based provider of demand-chain management applications, will provide solutions for the consumer-packaged goods (CPG) industry. According to the companies, the alliance will offer CPG manufacturers a solution to manage critical channel partner relationships by Web-enabling strategic business processes. Potential business benefits include reduced costs, enhanced customer retention and increased revenues. "Innovative manufacturers that synchronize and maintain accurate product data now - rather than wait for retailers to demand these changes - can outpace competitors in realizing the bottom-line benefits of trading partner collaboration," says Bob Rhea, senior vice president, CPG division for KPMG Consulting, McLean, Va.

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