Top 100 PR Firms Grew 25%

Jan. 13, 2005
Fueled by continued expansion in the healthcare and technology sectors, the 100 largest public relations firms in the U.S. grew by an average of 25% in 1997. The growth also was due to bigger budgets from clients in the investor relations and public ...

Fueled by continued expansion in the healthcare and technology sectors, the 100 largest public relations firms in the U.S. grew by an average of 25% in 1997. The growth also was due to bigger budgets from clients in the investor relations and public affairs arenas, according to Inside PR, an industry newsletter. Burson-Marsteller, the public relations subsidiary of Young & Rubicam, kept the No. 1 position in the world, thanks to a year of close to 14% growth. Burson finished 1997 with fees of around $265 million. Hill & Knowlton finished in second place, with fees of close to $190 million. The industry's top 100 firms created more than 1,500 new jobs last year, growing their workforces by an average of 20%.

"This is clearly a boom time for public relations agencies, which are finally earning a place not only in the marketing mix but also at the corporate policy-making level," says Paul Holmes, editor of Inside PR.

Popular Sponsored Recommendations

Decarbonization Navigator: A Toolkit for Organizations

Sept. 28, 2023
The increasing urgency of addressing climate change along with stakeholder pressures are driving the need for organizations to prioritize decarbonization. Discover how to start...

You Cannot Stay Competitive by Bolting New Technologies to a Legacy ERP

Oct. 20, 2023
Read this white paper to understand the benefits of shifting to a next-generation ERP system as part of a DOP.

Why DataOps may be the key to unlocking the full potential of digital transformation

Nov. 3, 2023
Read the 2023 market survey conducted by IndustryWeek

7 Crucial Steps to Improve Your OT Security

Oct. 23, 2023
Enhance OT security in manufacturing and production. Uncover the crucial steps to safeguard your operational technology. Protect against evolving threats and bridge the IT-OT ...

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!